Music Video - lesson catch up for 30/04/2018



Joyner Lucas - I'm Not Racist: https://www.youtube.com/watch?v=43gm3CJePn0

  1. Name of the music video
    Joyner Lucas - I'm Not Racist
  2. What music video key conventions can you spot?
    The key conventions i can spot throughout the music video are the artist themselves lip syncing to their own song to re iterate lyrics and show their passion for the subject of matter. Another key convention I can spot is the pace of editing to match the pace of the song; the video seems to be edited as a fast paced montage.
  3. What examples of intertexuality can you spot?

    An example of intertexuality I can spot are references to crime dramas when someone is being integrated about something they did wrong
  4. Why might an audience enjoy/share this video?

    The audience many enjoy this video because is includes some references to historical context which of course people are able to appreciate and relate to.

  1. What’s your personal response?

    My personal response as the audience is that this video does include many key conventions of a music video which makes it enjoyable to watch as well as understanding the message being portrayed.
  2. What is the video saying?

    That there is so much racial tension in this country and there are frustrations on both sides, black and white people. The meaning is both "sides" are both right, wrong, and need to come to a understanding of each other based on talking to each other because despite all of our generalisations and beliefs about each other.
  3. Do you think it is successful or not? Why?

    I think this video is successful because they are relaying a message across to millions of people who need to be told the truth brutally about segregation and racism. Reading some of the comments, some people agree with the message and some people disagree, however it is successful because it gets people thinking about the topic.

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