1) How does the This Is America video meet the key conventions of a music video? The 'This Is America' video meets the key conventions of a music video because it has a performance, the artist is featured in the video. The video also uses narrative, he uses real life references to drive the narrative. The use of intertextuality is used frequently in the video, the reference to Jim Crow, the Choir and Stephen Clarke. 2) What comment is the video making on American culture, racism and gun violence? The video is commenting on the position of black people in America and how they are viewed or treated by society. Gambino strikes a Jim Crow pose at the beginning of the video. Also, the dance and movement of him links to Stuart Hall's theory of black people being represented as the clowns/comedic. The use of guns in America has increased, people are more independent on them. People is America use guns on innocent black people. Additionally, the reference to the Char...
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